Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
5-2020
Abstract
Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research results in a means-ends network demonstrating the values and the relationships between the articulated values of AI in marketing by the subjects.
Keywords
Artificial Intelligence, Marketing, Values, Value-Focused Thinking
Discipline
Artificial Intelligence and Robotics | Marketing
Research Areas
Information Systems and Management
Publication
Proceedings of the Fifteenth Annual Midwest Association for Information Systems Conference (MWAIS 2020), Des Moines, Iowa, 2020 May 28-29,
First Page
1
Last Page
6
Publisher
AIS
City or Country
Des Moines, Iowa
Citation
XI, Yingrui and SIAU, Keng.
Values of artificial intelligence in marketing. (2020). Proceedings of the Fifteenth Annual Midwest Association for Information Systems Conference (MWAIS 2020), Des Moines, Iowa, 2020 May 28-29,. 1-6.
Available at: https://ink.library.smu.edu.sg/sis_research/9342
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.