Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

7-2024

Abstract

Digital identities are paramount in today’s digital landscape. However, in the Web3 ecosystem, the absence of a central governing body leaves digital identities, such as domain names, vulnerable to cybersquatting and identity imitation. This study examines the market impact of identity imitation in the Web3 ecosystem. By scrutinizing trading activities within Web3 domain names from Ethereum Name Service (ENS) and its imitator, "Ether Name Service," we found that the presence of a newly imitating domain name increases the subsequent resale value of the authentic domain name. Additionally, we find a positive correlation between the resale value of the imitating domain name and the authentic domain name. These findings highlight the complex interplay between trust, reputation, and popularity in the Web3 domain name market and yield valuable insights for stakeholders grappling with digital identity challenges amid the Web3 era.

Keywords

digital identity, Web3, domain name, Ethereum Name Service, cybersquatting

Discipline

Databases and Information Systems

Research Areas

Information Systems and Management

Publication

PACIS 2024 Proceedings, Ho Chi Minh, Vietnam, July 1-5

First Page

1

Last Page

9

Publisher

AIS

City or Country

Ho Chi Minh, Vietnam

Comments

PACIS 2024 https://pacis2024.aisconferences.org/ The url to the conference paper is at https://aisel.aisnet.org/pacis2024/track02_blockchain/track02_blockchain/2/

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