Publication Type

Conference Poster

Version

publishedVersion

Publication Date

5-2022

Abstract

People engage in different activities while eating alone, such as watching television or scrolling through social media on their phones. However, the impacts of these visual contents on human cognitive processes, particularly related to flavor perception and its attributes, are still not thoroughly explored. This paper presents a user study to evaluate the influence of six different types of video content (including nature, cooking, and a new food video genre known as mukbang) on people’s flavor perceptions in terms of taste sensations, liking, and emotions while eating plain white rice. Our findings revealed that the participants’ flavor perceptions are augmented based on different video content, indicating significant differences in their perceived taste sensations (e.g., increased perception of salty and spicy sensations). Furthermore, potential future implications are revealed to promote digital commensality and healthier eating habits.

Keywords

Emotions, Flavor Perception, Food Videos, Human-Food Interaction, Liking, Mukbang, Taste Sensations

Discipline

Graphics and Human Computer Interfaces

Research Areas

Information Systems and Management

Publication

CHI EA '22: Extended Abstracts of the 2022 CHI Conference on Human Factors in Computing Systems, New Orleans, USA, 2022 April 29 - May 5

First Page

1

Last Page

8

ISBN

9781450391566

Identifier

10.1145/3491101.3519846

Publisher

ACM

City or Country

Virtual Conference

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1145/3491101.3519846

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