Publication Type

Conference Proceeding Article

Version

acceptedVersion

Publication Date

6-2022

Abstract

People are typically involved in different activities while eating, particularly when eating alone, such as watching television or playing games on their phones. Previous research in Human-Food Interaction (HFI) has primarily focused on studying people’s motivation and analyzing of the media content watched while eating. However, their impact on human behavioral and cognitive processes, particularly flavor perception and its attributes, remains underexplored. We present a user study to investigate the influence of six types of videos, including mukbang – a new food video genre, on flavor perceptions (taste sensations, liking, and emotions) while eating plain white rice. Our findings revealed that participants perceived positive emotional changes and reported significant differences in their augmented taste sensations (e.g., spicy and salty) with different food-based videos. Our findings provided insights into using our approach to promote digital commensality and healthier eating (digital augmentation without altering the food), highlighting the scope for future research.

Keywords

Emotions, Flavor Perception, Food Videos, Human-Food Interaction, Liking; Mukbang, Taste Sensations

Discipline

Food Studies | Graphics and Human Computer Interfaces

Research Areas

Information Systems and Management

Publication

IMX '22: Proceedings of the ACM International Conference on Interactive Media Experiences, Aveiro, Portugal, June 22-24

First Page

33

Last Page

45

ISBN

9781450392129

Identifier

10.1145/3505284.3529967

Publisher

ACM

City or Country

New York

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1145/3505284.3529967

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