Multi-functional job roles to support operations in a multi-faceted Jewel enabled by AI and digital transformation

Steven Mark MILLER, Singapore Management University

Abstract

In this story, we highlight the way in which the use of AI enabled support systems, together with work process digital transformation and innovative approaches to job redesign, have combined to dramatically change the nature of the work of the front-line service staff who protect and support the facility and visitors at the world’s most iconic airport mall and lifestyle destination.