Publication Type
Journal Article
Version
acceptedVersion
Publication Date
3-2022
Abstract
We study the role of ride-hailing surge factors on the allocative efficiency of taxis by combining a reduced-form estimation with structural analyses using machine-learning-based demand predictions. Where other research study the effect of entry on incumbent taxis, we use higher frequency granular data to study how location-time-specific surge factors affect taxi bookings to bound the effect of customer decisions while accounting for various confounding variables. We find that even in a unique market like Singapore, where incumbent taxi companies have app-based booking systems similar to those from ride-hailing companies like Uber, the estimated upper bound on the cross-platform substitution between ride-hailing services and taxi bookings is only 0.26. On the other hand, we show that incorporating surge price factor improves the precision of demand prediction by 12% to 15%. Our structural analyses based on a driver guidance system finds this improved accuracy in demand prediction reduces drivers’ vacant roaming times by 9.4% and increases the average number of trips per taxi by 2.6%, suggesting the price information is valuable across platforms, even if elasticities are low.
Keywords
Ride-hailing surge pricing, Taxi demand, Cross-price elasticity of taxi bookings, Taxi demand prediction
Discipline
Asian Studies | Computer Sciences | Operations Research, Systems Engineering and Industrial Engineering | Transportation
Research Areas
Intelligent Systems and Optimization
Publication
Transportation Research Part C: Emerging Technologies
Volume
136
First Page
1
Last Page
26
ISSN
0968-090X
Identifier
10.1016/j.trc.2021.103508
Publisher
Elsevier
Citation
AGARWAL, Sumit; CHAROENWONG, Ben; CHENG, Shih-Fen; and KEPPO, Jussi.
The impact of ride-hail surge factors on taxi bookings. (2022). Transportation Research Part C: Emerging Technologies. 136, 1-26.
Available at: https://ink.library.smu.edu.sg/sis_research/6955
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1016/j.trc.2021.103508
Included in
Asian Studies Commons, Computer Sciences Commons, Operations Research, Systems Engineering and Industrial Engineering Commons, Transportation Commons