Publication Type
Journal Article
Version
acceptedVersion
Publication Date
5-2022
Abstract
Recently, some third-party integrators attempt to integrate the ride services offered by multiple independent ride-sourcing platforms. Accordingly, passengers can request ride through the integrators and receive ride service from any one of the ride-sourcing platforms. This novel business model, termed as third-party platform-integration in this work, has potentials to alleviate market fragmentation cost resulting from demand splitting among multiple platforms. Although most existing studies focus on operation strategies for one single monopolist platform, much less is known about the competition and platform-integration and their implications on operation strategy and system efficiency. In this work, we propose mathematical models to describe the ride-sourcing market with multiple competing platforms and compare system performance measures between two market scenarios (i.e., with and without platform-integration) at Nash equilibrium and social optimum. We find that platform-integration can increase the total realized demand and social welfare at Nash equilibrium and social optimum, but may not necessarily generate a greater profit when the vehicle supply is sufficiently large, and/or the market is considerably fragmented. We show that the market with platform-integration generally achieves greater social welfare due to two reasons. First, platform-integration can generate a thicker market and reduce matching frictions; second, multiple ride-sourcing platforms are competing for passengers by setting lower trip fares independently.
Keywords
Ride-sourcing, competition, platform-integration
Discipline
Numerical Analysis and Scientific Computing | Operations Research, Systems Engineering and Industrial Engineering | Transportation
Research Areas
Intelligent Systems and Optimization
Publication
Transportation Research Part B: Methodological
Volume
159
First Page
76
Last Page
103
ISSN
0191-2615
Identifier
10.1016/j.trb.2021.08.002
Publisher
Elsevier
Citation
ZHOU, Yaqian; YANG, Hai; KE, Jintao; WANG, Hai; and LI, Xinwei.
Competition and third-party platform-integration in ride-sourcing markets. (2022). Transportation Research Part B: Methodological. 159, 76-103.
Available at: https://ink.library.smu.edu.sg/sis_research/6775
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1016/j.trb.2021.08.002
Included in
Numerical Analysis and Scientific Computing Commons, Operations Research, Systems Engineering and Industrial Engineering Commons, Transportation Commons