Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

4-2018

Abstract

In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of different people representing key persona attributes. The results show that more contextual photos significantly improve the information end users derive from a persona profile; however, showing images of different people creates confusion and lowers the informativeness. Moreover, we discover that choice of pictures results in various interpretations of the persona that are biased by the end users' experiences and preconceptions. The results imply that persona creators should consider the design power of photos when creating persona profiles.

Keywords

personas, user perceptions, online data representations

Discipline

Databases and Information Systems | Graphics and Human Computer Interfaces

Research Areas

Data Science and Engineering

Publication

CHI '18: Proceedings of the CHI Conference on Human Factors in Computing Systems, Montreal, April 21-26

First Page

1

Last Page

13

ISBN

9781450356206

Identifier

10.1145/3173574.3173891

Publisher

ACM

City or Country

New York

Additional URL

https://doi.org/10.1145/3173574.3173891

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