Gender and racial diversity in commercial brands' advertising images on social media

Author

Jisun AN, Singapore Management UniversityFollow
Haewoon KWAK, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

11-2019

Abstract

Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.

Keywords

advertisement, face detection, gender diversity, racial diversity

Discipline

Artificial Intelligence and Robotics | Graphics and Human Computer Interfaces | Numerical Analysis and Scientific Computing

Research Areas

Data Science and Engineering

Publication

Proceedings of 11th International Conference on Social Informatics

Volume

11864

First Page

79

Last Page

94

ISBN

978-3-030-34971-4

Identifier

10.1007/978-3-030-34971-4_6

Publisher

Springer International Publishing

City or Country

Doha, Qatar

Citation

AN, Jisun and KWAK, Haewoon. Gender and racial diversity in commercial brands' advertising images on social media. (2019). Proceedings of 11th International Conference on Social Informatics. 11864, 79-94.
Available at: https://ink.library.smu.edu.sg/sis_research/6450

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.