Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
11-2019
Abstract
User engagement on social networks is essential for news outlets where they often distribute online content. News outlets simultaneously leverage multiple social media platforms to reach their overall audience and to increase marketshare. In this research, we analyze ten common stylistic features indicative of user engagement for news postings on multiple social media platforms. We display the stylistic features usage differences of news posts from various news sources. Results show that there are differences in the usage of stylistic features across social media platforms (Facebook, Instagram, Twitter, and YouTube). Online news outlets can benefit from these findings in building guidelines for content editors and creators to create more users engaging postings.
Keywords
stylistic features, user engagement, news outlets
Discipline
Artificial Intelligence and Robotics | Databases and Information Systems
Research Areas
Data Science and Engineering; Intelligent Systems and Optimization
Publication
Proceedings of 11th International Conference on Social Informatics, Doha Qatar, 2021 November 18-21
Volume
11864
First Page
309
Last Page
318
ISBN
978-3-030-34971-4
Identifier
10.1007/978-3-030-34971-4_22
Publisher
Springer International Publishing
City or Country
Doha, Qatar
Citation
1
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.