Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

5-2016

Abstract

Demographics, in particular, gender, age, and race, are a key predictor of human behavior. Despite the significant effect that demographics plays, most scientific studies using online social media do not consider this factor, mainly due to the lack of such information. In this work, we use state-of-the-art face analysis software to infer gender, age, and race from profile images of 350K Twitter users from New York. For the period from November 1, 2014 to October 31, 2015, we study which hashtags are used by different demographic groups. Though we find considerable overlap for the most popular hashtags, there are also many group-specific hashtags.

Keywords

Hashtags, social media, Twitter, human behaviors, demographics, New York

Discipline

Databases and Information Systems | Numerical Analysis and Scientific Computing | Social Media

Research Areas

Data Science and Engineering

Publication

Proceedings of the 10th International AAAI Conference on Web and Social Media ICWSM 2016: Cologne, May 17-20

Volume

10

First Page

523

Last Page

526

ISBN

9781577357582

Publisher

AAAI Press

City or Country

Palo Alto, CA

Additional URL

https://ojs.aaai.org/index.php/ICWSM/article/view/14767

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