Publication Type
Conference Proceeding Article
Version
acceptedVersion
Publication Date
12-2012
Abstract
Web 3.0 involves "intelligent" web applications that utilize natural language processing, machine-based learning and reasoning, and intelligent techniques to analyze and understand user behavior. In this research, we empirically assess a specific form of Web 3.0 application in the form of intelligent agents that offer assistance to users in the virtual world. Using media naturalness theory, we hypothesize that the use of intelligent agents in the virtual world can enhance user experience by offering a more natural way of communication and assistance to users. We are interested to test if media naturalness theory holds in the context of intelligent agents that function as nonplayer characters in the virtual world. Through this research, we will not only assess the efficacy of a Web 3.0 application but also offer guidelines for creating intelligent agents in the virtual world.
Keywords
Intelligent agents, Media naturalness theory, Virtual world, Web 3.0
Discipline
Artificial Intelligence and Robotics | Databases and Information Systems
Research Areas
Data Science and Engineering
Publication
Proceedings of the International Conference on Information Systems (ICIS 2012): Orlando, FL, December 16-19
Volume
5
First Page
4030
Last Page
4036
ISBN
9781627486040
City or Country
Orlando, US
Citation
1
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.