Publication Type
Journal Article
Version
publishedVersion
Publication Date
3-2021
Abstract
The international rise of populism has been attributed, in part, to digital media. These media allow the backers of populists to share and distribute information independent of traditional media organizations or elites and offer communication spaces in which they can support each other and strengthen communal ties irrespective of their societal standing. Can we identify these functions in distinct usage patterns of digital media by supporters of populists? This could find expression through posting content that comports with the central tenets of populist ideology, higher activity levels, use of distinct vocabularies, and heightened levels of community building. We investigate differences along these dimensions on the online forum Reddit by comparing linguistic patterns and content of comments in two subreddits focusing on a populist, Donald Trump (/r/The_Donald), and a center-left politician, Hillary Clinton (/r/hillaryclinton), during the 2016 U.S. presidential election campaign. Contributors to /r/The_Donald expressed more strongly parts of the populist ideological package, specifically anti-elitism and exclusionism, but failed to express people-centrism; used the platform more intensively; used vocabularies different than those used in other partisan publics; and engaged more strongly in community building.
Keywords
populism, online communities, impoliteness, political talk online, Reddit, digital media, political communication
Discipline
Digital Communications and Networking
Research Areas
Information Systems and Management
Publication
Social Science Computer Review
First Page
1
Last Page
24
ISSN
0894-4393
Identifier
10.1177/0894439321996130
Publisher
SAGE Publications (UK and US)
Citation
1
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.