Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
6-2012
Abstract
We propose a logistic regression model taking into ac- count two analytically different sets of factors–structure and action. The factors include individual, dyadic, and triadic properties between ego and alter whose tie breakup is under consideration. From the fitted model using a large-scale data, we discover 5 structural and 7 actional variables to have significant explanatory power for unfollow. One unique finding from our quantitative analysis is that people appreciate receiving acknowl- edgements from others even in virtually unilateral com- munication relationships and are less likely to unfollow them: people are more of a receiver than a giver.
Keywords
Social networks, Social Media
Discipline
Databases and Information Systems
Research Areas
Data Science and Engineering
Publication
Proceedings of the 6th International AAAI Conference on Weblogs and Social Media, Dublin, Ireland, June 4-7
First Page
499
Last Page
502
ISBN
9781577355564
Publisher
AAAI
City or Country
California, USA
Citation
KWAK, Haewoon; MOON, Sue; and LEE, Wonjae.
More of a receiver than a giver: Why do people unfollow in Twitter?. (2012). Proceedings of the 6th International AAAI Conference on Weblogs and Social Media, Dublin, Ireland, June 4-7. 499-502.
Available at: https://ink.library.smu.edu.sg/sis_research/6098
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.