Gender and racial diversity in commercial brands’ advertising images on social media

Author

Jisun AN, Singapore Management UniversityFollow
Haewoon KWAK, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Version

acceptedVersion

Publication Date

11-2019

Abstract

Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.

Keywords

Advertisement, Face detection, Gender diversity, Racial diversity

Discipline

Advertising and Promotion Management | Numerical Analysis and Scientific Computing | Social Media

Research Areas

Data Science and Engineering

Publication

Social Informatics: 11th International Conference, SocInfo 2019, Doha, Qatar, November 18-21: Proceedings

Volume

11864

First Page

79

Last Page

94

ISBN

9783030349707

Identifier

10.1007/978-3-030-34971-4_6

Publisher

Springer

City or Country

Cham

Embargo Period

5-7-2021

Citation

AN, Jisun and KWAK, Haewoon. Gender and racial diversity in commercial brands’ advertising images on social media. (2019). Social Informatics: 11th International Conference, SocInfo 2019, Doha, Qatar, November 18-21: Proceedings. 11864, 79-94.
Available at: https://ink.library.smu.edu.sg/sis_research/5912

Copyright Owner and License

Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://doi.org/10.1007/978-3-030-34971-4_6