Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
4-2018
Abstract
Personas are widely used in software development, system design, and HCI studies. Yet, their evaluation is difficult, and there are no recognized and validated measurement scales to date. To improve this condition, this research develops a persona perception scale based on reviewing relevant literature. We validate the scale through a pilot study with 19 participants, each evaluating three personas (57 evaluations in total). This is the first reported effort to systematically develop and validate an instrument for persona perception measurement. We find the constructs and items of the scale perform well, with factor loadings ranging between 0.60 and 0.95. Reliability, measured as Cronbach's Alpha, is also satisfactory, encouraging us to pursue the use of the scale with a larger sample in future work.
Keywords
Personas, Persona Perception, Persona Evaluation
Discipline
Databases and Information Systems
Research Areas
Data Science and Engineering
Publication
CHI EA '18: 2018 CHI Conference on Human Factors in Computing Systems, Montréal, QC, Canada, April 21-26
First Page
1
Last Page
6
ISBN
9781450356213
Identifier
10.1145/3170427.3188461
Publisher
ACM
City or Country
New York
Citation
1
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1145/3170427.3188461