Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
12-2017
Abstract
One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona descriptions. We asked the participants about their understanding of a typical AJE media consumer, and the variety of answers shows that the understandings are not aligned and are built on a mix of own experiences, own self, assumptions, and data given by the company. The answers are sometimes aligned with the data-driven personas and sometimes not. The end users are divided in two groups: news producers who have little interest in having data-based insights of news consumers and producers for social media platforms who have more interest in this information.
Keywords
User experience, Automation, Journalism, Personas
Discipline
Automotive Engineering | Databases and Information Systems
Research Areas
Data Science and Engineering
Publication
Proceedings of the 29th Australian Computer-Human Interaction Conference, OzCHI 2017, Brisbane, Australia, November 28 - December 1
First Page
602
Last Page
606
ISBN
9781450353793
Identifier
10.1145/3152771.3156178
Publisher
Association for Computing Machinery
City or Country
Brisbane, Australia
Citation
1
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1145/3152771.3156178