Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

5-2015

Abstract

A growing number of people are changing the way they consume news, replacing the traditional physical newspapers and magazines by their virtual online versions or/and weblogs. The interactivity and immediacy present in online news are changing the way news are being produced and exposed by media corporations. News websites have to create effective strategies to catch people’s attention and attract their clicks. In this paper we investigate possible strategies used by online news corporations in the design of their news headlines. We analyze the content of 69,907 headlines produced by four major global media corporations during a minimum of eight consecutive months in 2014. In order to discover strategies that could be used to attract clicks, we extracted features from the text of the news headlines related to the sentiment polarity of the headline. We discovered that the sentiment of the headline is strongly related to the popularity of the news and also with the dynamics of the posted comments on that particular news.

Discipline

Communication Technology and New Media | Databases and Information Systems | Social Media

Research Areas

Data Science and Engineering

Publication

Proceedings of the 9th International Conference on Web and Social Media, ICWSM 2015,Oxford, UK, May 26-29

First Page

357

Last Page

366

ISBN

9781577357339

Publisher

AAAI Press

City or Country

Oxford, UK

Additional URL

https://www.aaai.org/ocs/index.php/ICWSM/ICWSM15/paper/viewFile/10568/10535

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