Publication Type

Journal Article

Version

publishedVersion

Publication Date

2-2008

Abstract

PurposeOrganizations constantly strive to learn about new market trends and ideas to stay ahead of the game. However, with an increased demand of market knowledge, how does the organization motivate employees to constantly acquire and disseminate market knowledge? The purpose of this paper is to highlight the perceived importance of market knowledge in promoting continuous employee acquisition and dissemination of customer and competitor knowledge.Design/methodology/approachThe perceived importance of market knowledge concept is highlighted and discussed.FindingsThe paper offers a view on how management could address the increased demand for market knowledge and how the development and learning team could provide further support to close this gap.Originality/valueThis paper contributes to the existing organizational learning literature by suggesting simple yet effective ways in which management emphasis of market knowledge can bridge the market knowledge gap and promote organizational learning.Keywords

Keywords

Learning Organizations, Market Research

Discipline

Management Information Systems | Organization Development

Research Areas

Information Systems and Management

Publication

Development and Learning in Organizations

Volume

22

Issue

2

First Page

18

Last Page

19

ISSN

1477-7282

Identifier

10.1108/14777280810850697

Publisher

Emerald Publishing

Additional URL

https://doi.org/10.1108/14777280810850697

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