Publication Type

Journal Article

Version

publishedVersion

Publication Date

3-2010

Abstract

The fields of organizational behavior (OB)/strategy and marketing have taken different paths over the past two decades to understanding organizational learning. OB/strategy has been pre-occupied with theory development and case study illustrations, whereas marketing has taken a highly quantitative path. Although relying on essentially the same foundation theory, the two disciplines have had minimal crossfertilization. Furthermore, both fields tend to blur or usually ignore the distinction between structural and informal knowledge processes. The purpose of the paper is to highlight the distinction between informal and structural knowledge acquisition and dissemination processes and propose new definitions to differentiate them. Future research should bring together cross-disciplinary studies from OB/strategy and marketing to develop an organizational learning framework to test structural knowledge processes alongside informal knowledge processes.

Keywords

Knowledge Processes, Organisational Learning:

Discipline

Databases and Information Systems | Management Information Systems | Organization Development

Research Areas

Information Systems and Management

Publication

International Journal of Organization Theory and Behavior

Volume

13

Issue

2

First Page

149

Last Page

168

ISSN

1093-4537

Identifier

10.1108/IJOTB-13-02-2010-B001

Publisher

Emerald

Copyright Owner and License

Publisher

Additional URL

https://doi.org/10.1108/IJOTB-13-02-2010-B001

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