Publication Type
Journal Article
Version
publishedVersion
Publication Date
4-2017
Abstract
Shopping behavior data is of great importance in understanding the effectiveness of marketing and merchandising campaigns. Online clothing stores are capable of capturing customer shopping behavior by analyzing the click streams and customer shopping carts. Retailers with physical clothing stores, however, still lack effective methods to comprehensively identify shopping behaviors. In this paper, we show that backscatter signals of passive RFID tags can be exploited to detect and record how customers browse stores, which garments they pay attention to, and which garments they usually pair up. The intuition is that the phase readings of tags attached to items will demonstrate distinct yet stable patterns in a time-series when customers look at, pick out, or turn over desired items. We design ShopMiner, a framework that harnesses these unique spatial-temporal correlations of time-series phase readings to detect comprehensive shopping behaviors. We have implemented a prototype of ShopMiner with a COTS RFID reader and four antennas, and tested its effectiveness in two typical indoor environments. Empirical studies from two-week shopping-like data show that ShopMiner is able to identify customer shopping behaviors with high accuracy and low overhead, and is robust to interference.
Keywords
Shopping behavior, RFID, Backscatter communication
Discipline
Databases and Information Systems | Software Engineering | Systems Architecture
Research Areas
Software and Cyber-Physical Systems
Publication
IEEE/ACM Transactions on Networking
Volume
25
Issue
4
First Page
2405
Last Page
2418
ISSN
1063-6692
Identifier
10.1109/TNET.2017.2689063
Publisher
Institute of Electrical and Electronics Engineers (IEEE) / Association for Computing Machinery (ACM)
Citation
ZHOU, Zimu; SHANGGUAN, Longfei; ZHENG, Xiaolong; YANG, Lei; and LIU, Yunhao.
Design and implementation of an RFID-based customer shopping behavior mining system. (2017). IEEE/ACM Transactions on Networking. 25, (4), 2405-2418.
Available at: https://ink.library.smu.edu.sg/sis_research/4535
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1109/TNET.2017.2689063
Included in
Databases and Information Systems Commons, Software Engineering Commons, Systems Architecture Commons