Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

2-2019

Abstract

Can cryptocurrency mining (crypto-mining) be a practical ad-free monetization approach for mobile app developers? We conducted a lab experiment and a user study with 228 real Android users to investigate different aspects of mobile crypto-mining. In particular, we show that mobile devices have computational resources to spare and that these can be utilized for crypto-mining with minimal impact on the mobile user experience. We also examined the profitability of mobile crypto-mining and its stability as compared to mobile advertising. In many cases, the profit of mining can exceed mobile advertising's. Most importantly, our study shows that the majority (72%) of the participants are willing to allow crypto-mining as means to replace ads to trade-off for benefits such as a better user experience.

Keywords

Cryptocurrency mining, Mobile monetization, Distributed mobile computing

Discipline

Mining Engineering | Numerical Analysis and Scientific Computing

Research Areas

Information Systems and Management

Publication

Proceedings of the 20th International Workshop on Mobile Computing Systems and Applications, Santa Cruz, CA, 2019 February 27-28

First Page

51

Last Page

56

ISBN

9781450362733

Identifier

10.1145/3301293.3302372

Publisher

Association for Computing Machinery, Inc

City or Country

Santa Cruz

Additional URL

https://doi.org/10.1145/3301293.3302372

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