Publication Type
Conference Proceeding Article
Version
submittedVersion
Publication Date
12-2014
Abstract
Service science perspectives highlight the central role of information technology (IT) in transforming the design and delivery of services. To discern the mechanisms through which IT impacts service innovation, we explore the dynamics of the relationship between enterprise IT and service architectures, and how these dynamics influence the performance of service innovation projects. We conducted six case studies to investigate how firms orchestrated service innovation, focusing on the design of the service architecture and its relationship to enterprise systems. We synthesize the case findings to develop a set of propositions on the antecedents and consequences of fit (or misfit) between service architecture and enterprise IT architecture. We then study how the case firms attempted to achieve congruence between the service and system architectures-both in design and in operation-by viewing the design moves they made as efforts to build and strike digital options.
Keywords
Design moves, Digital options, IT architecture, Service design, Service innovation
Discipline
Computer Sciences | Technology and Innovation
Research Areas
Information Systems and Management
Publication
ICIS 2014: Proceedings of the 35th International Conference on Information Systems: Auckland; New Zealand, December 14-17, 2014
First Page
1
Last Page
17
Publisher
Association for Information Systems
City or Country
Atlanta, GA
Citation
Ramasubbu, Narayan; WOODARD, Charles Jason; and Mithas, Sunil.
Orchestrating service innovation using design moves: The dynamics of fit between service and enterprise IT architectures. (2014). ICIS 2014: Proceedings of the 35th International Conference on Information Systems: Auckland; New Zealand, December 14-17, 2014. 1-17.
Available at: https://ink.library.smu.edu.sg/sis_research/3548
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://aisel.aisnet.org/icis2014/proceedings/ServiceScience/1/