Credit card program value maximization with promotion density for product discounts in shopping malls

Author

Rae M. CHANG
Robert John KAUFFMAN, Singapore Management UniversityFollow
Kwansoo KIM

Publication Type

Conference Paper

Version

submittedVersion

Publication Date

10-2012

Abstract

We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when consumer sensitivity to product discounting varies.

Discipline

Computer Sciences

Research Areas

Information Systems and Management

Publication

INFORMS International Conference on OR/MS for a Sustainable World (INFORMS’12)

Publisher

SAGE Publications (UK and US)

City or Country

Phoenix, USA

Citation

CHANG, Rae M.; KAUFFMAN, Robert John; and KIM, Kwansoo. Credit card program value maximization with promotion density for product discounts in shopping malls. (2012). INFORMS International Conference on OR/MS for a Sustainable World (INFORMS’12).
Available at: https://ink.library.smu.edu.sg/sis_research/3503

Copyright Owner and License

LARC

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.