Digital rights strategies in a virtual world marketplace
Publication Type
Conference Proceeding Article
Publication Date
8-2015
Abstract
This paper adopts the Heckman two-step model to analyze the impact of copyright strategy on sales performance of digital product, using the panel data comes from online virtual goods transaction website Xstreet.com. The results show that (1) significant relationship exists between sales performance and copyright strategy of digital product, but the influence of each copyright strategy on sales performance are different; (2) A seller’s copyright structure within same product line can also affect sales performance of a digital product, thus in order to optimize the copyright combinations, a seller should fully consider the copyright strategy within the whole product line.
Keywords
Copyright strategy, Digitial products, Virtual products
Discipline
Computer Sciences | Databases and Information Systems | E-Commerce
Research Areas
Information Systems and Management
Publication
HCI in business: Second International Conference, HCIB 2015, held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015: Proceedings
Volume
9191
First Page
300
Last Page
311
ISBN
9783319208947
Identifier
10.1007/978-3-319-20895-4
Publisher
Springer
City or Country
Cham
Citation
HU, Yuanrong; FAN, Si; and QIU-HONG WANG.
Digital rights strategies in a virtual world marketplace. (2015). HCI in business: Second International Conference, HCIB 2015, held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015: Proceedings. 9191, 300-311.
Available at: https://ink.library.smu.edu.sg/sis_research/3298
Additional URL
http://dx.doi.org/10.1007/978-3-319-20895-4