The Dynamics of Online Consumer’s Purchase Pattern: Hidden Markov Model

Author

Young Soo KIM, Singapore Management UniversityFollow
Ramayya Krishnan

Publication Type

Presentation

Publication Date

6-2014

Discipline

Computer Sciences

Publication

INFORMS Marketing Science Society Conference

City or Country

Atlanta, GA

Citation

KIM, Young Soo and Krishnan, Ramayya. The Dynamics of Online Consumer’s Purchase Pattern: Hidden Markov Model. (2014). INFORMS Marketing Science Society Conference.
Available at: https://ink.library.smu.edu.sg/sis_research/3129