Trajectory-based Consumer Segmentation and Product Positioning in Online Markets

Author

Young Soo KIM, Singapore Management UniversityFollow
Ramayya Krishnan

Publication Type

Presentation

Publication Date

12-2007

Discipline

Computer Sciences

Publication

International Symposium of Information Systems (ISIS)

City or Country

Hyderabad, India

Citation

KIM, Young Soo and Ramayya Krishnan. Trajectory-based Consumer Segmentation and Product Positioning in Online Markets. (2007). International Symposium of Information Systems (ISIS).
Available at: https://ink.library.smu.edu.sg/sis_research/3127