Online Activities in Virtual World and Money Spending in Real World
Publication Type
Presentation
Publication Date
11-2015
Abstract
We examine the relationship between online activities virtual world and money spending in real world. We collected users’ log data in an online game from Feb. to Aug. 2010. Our analyses show that virtual money spending complements real money spending in playing an online game. Another finding is that group play in an online game facilitates real money spending on avatar decorations, but not on gaming efficiency. Real money spending also decreases as users advance to the latter stage of game.
Discipline
Computer Sciences | E-Commerce
Publication
INFORMS Annual Meeting 2015, November 1-4
City or Country
Philadelphia, PA
Citation
KIM, Young Soo and JUNG, Gwangjae.
Online Activities in Virtual World and Money Spending in Real World. (2015). INFORMS Annual Meeting 2015, November 1-4.
Available at: https://ink.library.smu.edu.sg/sis_research/3115