Online Consumers' Channel Choice between Online and Offline
Publication Type
Presentation
Publication Date
6-2015
Discipline
Computer Sciences
Publication
INFORMS Marketing Science Conference
City or Country
Baltimore, Maryland
Citation
KIM, Young Soo.
Online Consumers' Channel Choice between Online and Offline. (2015). INFORMS Marketing Science Conference.
Available at: https://ink.library.smu.edu.sg/sis_research/3114
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