A Framework for Producer-Intermediary Relationships for the Long Tail
Publication Type
Book Chapter
Publication Date
1-2011
Abstract
The role of intermediaries in long tail markets is different from those in traditional markets, due mainly to the heterogeneous nature of the buyers, the sellers and the products that comprise these markets. We propose a theory-based framework that identifies different kinds of long tail intermediaries who provide services to producers of digital goods. We also identify a set of unique descriptors for these process intermediaries that make them vital to long tail producers, and the factors that bring them together.
Keywords
Intermediation, long tail, process facilitation, middle range theory
Discipline
Computer Sciences | E-Commerce
Research Areas
Information Systems and Management
Publication
Exploring the Grand Challenges in Next Generation E-Business
Editor
Sharman, R., Rao, H. R. Rao , Raghu, T.S.
First Page
105
Last Page
108
ISBN
9783642174483
Identifier
10.1007/978-3-642-17449-0_10
Publisher
Springer Berlin Heidelberg
City or Country
New York, NY
Citation
KAUFFMAN, Robert John; Raghu, S.; and Sopha, M..
A Framework for Producer-Intermediary Relationships for the Long Tail. (2011). Exploring the Grand Challenges in Next Generation E-Business. 105-108.
Available at: https://ink.library.smu.edu.sg/sis_research/2716