Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
9-2014
Abstract
Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of “variety seeking tendencies" in mobile users in their (1) online (represented by their App usage behavior), and (2) physical (represented by their location visits) worlds. We show that different categories of users exhibit different levels of variety. Further, by analyzing at various time scales, we show that there exists correlation between when a person is likely to visit new places in the real world and when he/she is likely to explore new Apps in the online world.
Discipline
Computer Sciences | Management Information Systems | Software Engineering
Research Areas
Information Systems and Management; Software and Cyber-Physical Systems
Publication
UbiComp '14: Adjunct Proceedings of the ACM International Joint Conference on Pervasive and Ubiquitous Computing, September 13-17, Seattle
First Page
385
Last Page
390
ISBN
9781450330473
Identifier
10.1145/2638728.2641702
Publisher
ACM
City or Country
New York
Citation
JAYARAJAH, Kasthuri; KAUFFMAN, Robert J.; and MISRA, Archan.
Exploring Variety Seeking Behavior in Mobile Users. (2014). UbiComp '14: Adjunct Proceedings of the ACM International Joint Conference on Pervasive and Ubiquitous Computing, September 13-17, Seattle. 385-390.
Available at: https://ink.library.smu.edu.sg/sis_research/2487
Copyright Owner and License
LARC
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1145/2638728.2641702