The Influence of Enterprise Structure and Strategy on the Level of E-Commerce Deployment in Singapore Enterprises

Publication Type

Journal Article

Publication Date

2001

Abstract

We develop a theoretical framework to explain the level of e-commerce deployment in enterprises. Factors considered include enterprise structure factors (size, functional differentiation, centralization), and enterprise strategic factors (aggressiveness, proactiveness, risk seeking). We used three dependent variables to assess the level of e-commerce deployment (volume, diversity, and sophistication). We analyzed 90 responses from a survey of 250 e-commerce users. The results indicate that enterprise size explained much of the level of e-commerce deployment in enterprises, suggesting that the level of e-commerce deployment is partly a matter of resource availability and transaction volume. The results also indicate that aggressiveness, proactiveness and risk seeking orientation influence the level of e-commerce deployment in Singapore. Functional differentiation affects e-commerce diversity and e-commerce sophistication.

Discipline

Asian Studies | Databases and Information Systems | E-Commerce

Publication

Journal of Global Information Technology Management

Volume

4

Issue

2

First Page

38

Last Page

54

ISSN

1097-198X

Identifier

10.1080/1097198X.2001.10856301

Publisher

Taylor and Francis

Additional URL

http://dx.doi.org/10.1080/1097198X.2001.10856301

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