The Influence of Online Word-of-Mouth of Long Tail Formation in Online Book Sale: An Empirical Analysis

Author

Qian TANG, Singapore Management UniversityFollow
Bin GU
Andrew WHINSTON

Publication Type

Presentation

Publication Date

2009

Discipline

Computer Sciences | E-Commerce

Research Areas

Information Systems and Management

Publication

Symposium on Statistical Challenges in Electronic Commerce Research (SCECR), June 2009, Pittsburgh, PA

City or Country

Pittsburgh, PA

Citation

TANG, Qian; GU, Bin; and WHINSTON, Andrew. The Influence of Online Word-of-Mouth of Long Tail Formation in Online Book Sale: An Empirical Analysis. (2009). Symposium on Statistical Challenges in Electronic Commerce Research (SCECR), June 2009, Pittsburgh, PA.
Available at: https://ink.library.smu.edu.sg/sis_research/1851