Publication Type

Journal Article

Version

publishedVersion

Publication Date

1-2016

Abstract

This paper reviews cognitive neuroscience and several neurophysiological tools e.g., fMRI, PET, EEG, MEG, and eye tracking. The strengths and weaknesses of such tools for information systems research are presented. The paper provides examples of existing cognitive neuroscience studies in varies areas, such as neuroeconomics, neuromarketing, and eye tracking. In addition, this paper provides an overview of brain areas that response to various mental processes, and discusses the localization and functionality of each brain area. Because of the popularity of eye-tracking research in information systems, measurements and metrics related and derived from eye-tracking technique e.g., fixation, saccades and scanpath are described and discussed in this paper. Opportunities for applying cognitive neuroscience techniques to IS research as well as future research directions are also discussed.

Keywords

Cognition, EEG, Eye Tracking, fMRI, Neuro Information Systems, Neurophysiological Tools, Neuroscience

Discipline

Databases and Information Systems

Research Areas

Software and Cyber-Physical Systems

Areas of Excellence

Digital transformation

Publication

Journal of Database Management

Volume

27

Issue

1

First Page

58

Last Page

73

ISSN

1063-8016

Identifier

10.4018/JDM.2016010103

Publisher

IGI Global

Additional URL

https://doi.org/10.4018/JDM.2016010103

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