Publication Type

Journal Article

Version

acceptedVersion

Publication Date

2-2026

Abstract

In a series of our prior works, we study influence and subscription maximization problems in social networks that are based on posts having influential content; as content we consider a set of features where each feature corresponds to a specific social network page, whereas influence and subscription relate to gaining the postlike and subscription-to-brand page of targeted users, respectively; subscription is conceptually achieved as repetitive influence on users. So, both influence and subscription depend on content that gains the likes of users; however, to be realistic, modeling and estimating such likes is a complex problem that has not been adequately studied via a computational way. In this article, we propose a novel perspective on the mentioned content-aware research that has the potential to really understand the user likes to social network posts. By the term feelit system, we refer to the combined result of this proposal with our previous content-aware research, so as to estimate the user likes in a much more analytical way than before. We provide realistic examples to clarify the operation of feelit, and we discuss a number of technical challenges associated with it. Our contributions are beneficial to several formulations of influence maximization in the literature since feelit provides an accurate and advanced way for brands to estimate the user likes to their posts.

Keywords

Social networking (online), Stress, Electronic mail, Computational modeling, Surveys, Soft sensors, Particle measurements, Content match advertising, influence maximization (IM), messaging, social networks, subscription maximization

Discipline

Databases and Information Systems | Social Media | Software Engineering

Research Areas

Data Science and Engineering

Publication

IEEE Transactions on Computational Social Systems

First Page

1

Last Page

15

ISSN

2329-924X

Identifier

10.1109/TCSS.2026.3655270

Publisher

IEEE

Embargo Period

2-23-2026

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1109/TCSS.2026.3655270

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