Publication Type
Journal Article
Version
publishedVersion
Publication Date
9-2025
Abstract
Researchers use the concepts of flow, immersion, and presence to explain the usage of and engagement (e.g., cognitive absorption) with information technology. In this special issue, we showcase four papers on empirical investigations of flow and immersion, their antecedents, and their outcomes. These papers address research questions that range from investigating the antecedents and consequences of immersion in head-mounted displays of virtual reality, designing for the flow experience in extended reality, studying factors influencing user engagement in the metaverse, and identifying adverse effects of work-related flow. We also provide directions and suggestions for future research.
Keywords
Flow, Immersion, Presence, Engagement, Metaverse, Virtual Reality, Extended Reality
Discipline
Artificial Intelligence and Robotics
Research Areas
Information Systems and Management
Areas of Excellence
Digital transformation
Publication
AIS Transactions on Human-Computer Interaction
Volume
17
Issue
3
First Page
333
Last Page
342
ISSN
1944-3900
Identifier
10.17705/1thci.00227
Publisher
AIS
Citation
GUO, Yi Maggie; NAH, Fiona Fui-hoon; XI, Nannan; and POOLE, Marshall Scott.
Flow, immersion, and presence: Creating virtual reality and engagement in the era of ubiquitous and intelligent technologies. (2025). AIS Transactions on Human-Computer Interaction. 17, (3), 333-342.
Available at: https://ink.library.smu.edu.sg/sis_research/10855
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.17705/1thci.00227