Understanding gender differences in media perceptions: A comparison of 2D versus 3D media

Author

Fiona Fui-hoon NAH, Singapore Management UniversityFollow
David DEWESTER
Brenda ESCHENBRENNER

Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

12-2010

Abstract

We examine gender differences in 2D versus 3D media perceptions. Using the Hunter-Gatherer Theory of Spatial Gender Differences and Jung’s Theory of Psychological Types, we hypothesize differences in men’s and women’s perceptions of skill, challenge, telepresence, and satisfaction with online experiences in 2D versus 3D media interaction. The findings suggest that even though women perceive lower skill levels and greater challenges in using 2D and 3D media than men, women’s sense of telepresence is higher than men in both 2D and 3D media. Women are also more satisfied with their interaction in 2D and 3D media than men.

Keywords

Gender differences, media, virtual worlds, skill, challenge, telepresence, satisfaction

Discipline

Databases and Information Systems | Gender, Race, Sexuality, and Ethnicity in Communication | Graphics and Human Computer Interfaces

Research Areas

Data Science and Engineering

Publication

Proceedings of the 9th Annual Workshop on HCI Research in MIS, Saint Louis, MI, December 12, 2010

First Page

1

Last Page

5

Publisher

AIS

City or Country

Atlanta

Citation

NAH, Fiona Fui-hoon; DEWESTER, David; and ESCHENBRENNER, Brenda. Understanding gender differences in media perceptions: A comparison of 2D versus 3D media. (2010). Proceedings of the 9th Annual Workshop on HCI Research in MIS, Saint Louis, MI, December 12, 2010. 1-5.
Available at: https://ink.library.smu.edu.sg/sis_research/10070

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://aisel.aisnet.org/sighci2010/10