Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

8-2012

Abstract

During the past few years, the mobile industry has gone through a radical change from business focusing on excellence in device manufacturing and supply chain management to ecosystems around successful focal players, such as Apple and Google, controlling these service platforms. In order to compete in this environment, these firms need to understand what makes a consumer switch between these mobile service platforms. To that end, we conducted an inductive qualitative study with university students from Finland and USA as subjects (142 altogether), delving into how and why consumers switch mobile phones, and what are the factors affecting their decisions. Our results indicate that tacit, or hidden, social influences are emerging as important factors that are intertwined with both same- and cross-side network effects in the mobile service ecosystems.

Keywords

Mobile devices, services and service platforms, Consumer switching behavior, Social effects, Network effects

Discipline

Databases and Information Systems | E-Commerce | Social Media

Research Areas

Data Science and Engineering

Publication

ICEC '12: Proceedings of the 14th Annual International Conference on Electronic Commerce, Singapore, August 7-8

First Page

282

Last Page

289

ISBN

9781450311977

Identifier

10.1145/2346536.2346593

Publisher

ACM

City or Country

New York

Additional URL

https://doi.org/10.1145/2346536.2346593

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