Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

8-2005

Abstract

The vision of ubiquitous commerce (u-commerce) is realized through the convergence of electronic, mobile, television, voice and silent commerce applications. The ubiquity, universality, uniqueness, and unison of u-commerce will provide two principal benefits for individual users and companies: increased convenience as well as more personalized and customized services. However, u-commerce will also bring new issues such as a greater degree of privacy concerns that will impact individual users, companies, and the society at large. This paper proposes and elaborates on a conceptual framework for privacy in the u-commerce era. It combines Lessig’s macro-level perspective – the four-factor model of privacy – with Adam’s micro-level perspective – the perceived privacy factors model. Using this framework, privacy issues related to ucommerce are discussed and future research directions are presented.

Keywords

Ubiquitous commerce, u-commerce, privacy

Discipline

Databases and Information Systems | E-Commerce | Information Security

Research Areas

Data Science and Engineering

Publication

Americas Conference on Information Systems (AMCIS), Omaha, Nebraska, August 2005

First Page

1926

Last Page

1934

Publisher

AIS

City or Country

Atlanta, GA

Additional URL

https://aisel.aisnet.org/amcis2005/323/

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