Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
8-2005
Abstract
The presentation of product information is very important in e-commerce websites. In this research, we study how disposition styles can influence users‟ search patterns in product comparison services of e-commerce websites. Our results show that people are inclined to use feature information paths in vertical disposition style and product information paths in horizontal disposition style. The results also indicate that there are more feature paths than product paths in the earlier stage of product comparison, and more product paths than feature paths in the latter stage of product comparison. Based on Gensch‟s two-stage choice model and the results of our study, the vertical disposition style is more suited for supporting product comparison services.
Keywords
Product comparison, information paths, e-commerce
Discipline
Databases and Information Systems | E-Commerce
Research Areas
Data Science and Engineering
Publication
Americas Conference on Information Systems (AMCIS), Omaha, Nebraska, August 2005
First Page
75
Last Page
79
Publisher
AIS
City or Country
Atlanta, GA
Citation
NAH, Fiona Fui-hoon; LEE, Hong-Hee; and CHEN, Liqiang.
Information search patterns in e-commerce product comparison services. (2005). Americas Conference on Information Systems (AMCIS), Omaha, Nebraska, August 2005. 75-79.
Available at: https://ink.library.smu.edu.sg/sis_research/10053
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://aisel.aisnet.org/sighci2005/3/
