Relationships between willingness to share information for benefits and trust

Author

Gaurav BANSAL
Fiona Fui-hoon NAH, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Version

publishedVersion

Publication Date

5-2020

Abstract

This research examines the role of willingness to share one’s information for three benefits as tradeoffs – monetary gains, personalization, and national security – and their effects on trust in online businesses. Data were gathered from MTurk and the results indicate that willingness to share information for monetary gains and personalization is marginally associated with trust in online businesses, but willingness to share information for national security has no association with trust in online businesses. The paper also discusses implications, limitations, and future research directions.

Keywords

Willingness to share information, monetary benefits, personalization, national security, trust

Discipline

Databases and Information Systems | Graphics and Human Computer Interfaces

Research Areas

Information Systems and Management

Publication

Proceedings of the 15th Midwest Association for Information Systems Conference (MWAIS) (virtual), Des Moines, Iowa, May 28-29, 2020

First Page

1

Last Page

6

Publisher

AIS

City or Country

Atlanta, GA

Citation

BANSAL, Gaurav and NAH, Fiona Fui-hoon. Relationships between willingness to share information for benefits and trust. (2020). Proceedings of the 15th Midwest Association for Information Systems Conference (MWAIS) (virtual), Des Moines, Iowa, May 28-29, 2020. 1-6.
Available at: https://ink.library.smu.edu.sg/sis_research/10044

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://aisel.aisnet.org/mwais2020/23/