Publication Type
Conference Proceeding Article
Version
publishedVersion
Publication Date
7-2007
Abstract
Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type (‘think’ vs. ‘feel’ product) and disposition style (horizontal vs. vertical style), where horizontal disposition style is more appropriate for ‘feel’ products and vertical disposition style is a better fit for ‘think’ products. An experiment will be carried out to test the hypotheses.
Keywords
Cognitive fit, product comparison service, product type, presentation format, e-commerce websites
Discipline
Databases and Information Systems | E-Commerce
Research Areas
Information Systems and Management
Areas of Excellence
Digital transformation
Publication
Proceedings of the 12th International Conference, HCI International 2007, Beijing, China, July 22-27
Volume
4553
First Page
90
Last Page
94
ISBN
9783540731092
Identifier
10.1007/978-3-540-73111-5_11
Publisher
Springer
City or Country
Cham
Citation
NAH, Fiona Fui-hoon; HONG, W.; CHEN, L.; and LEE, H..
An examination of online product comparison service: Fit between product type and disposition style. (2007). Proceedings of the 12th International Conference, HCI International 2007, Beijing, China, July 22-27. 4553, 90-94.
Available at: https://ink.library.smu.edu.sg/sis_research/10041
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1007/978-3-540-73111-5_11