HCI in Business, Government, and Organizations: eCommerce and Innovation: Third International Conference, HCIBGO 2016, Toronto, Canada, July 17-22: Proceedings, Part I
Publication Type
Edited Conference Proceeding
Publication Date
7-2016
Abstract
With the rapidly development of Internet and e-commerce in recent years, broaden business into multicultural marketplaces is easier and more profitable, and an important step for a firm to exploit its new markets is to launch proper websites to communicate with customers in different areas. Culture is so diversified that the design strategies of website for different countries should be localized according to each culture. As a result, in this study, we will conduct a review based on the pervious scattered website localization design strategies and classify them into different cultural dimensions. Such classification can be a summary of the current studies on website localization, an indication for detecting future studies in this area, as well as a guideline for designing website in different cultures.
Discipline
Databases and Information Systems | Graphics and Human Computer Interfaces
Research Areas
Data Science and Engineering
Volume
9751
First Page
1
Last Page
587
ISBN
9783319393964
Identifier
10.1007/978-3-319-39396-4
Publisher
Springer
City or Country
Cham
Citation
NAH, Fiona Fui-hoon and TAN, Chuan-Hoo.
HCI in Business, Government, and Organizations: eCommerce and Innovation: Third International Conference, HCIBGO 2016, Toronto, Canada, July 17-22: Proceedings, Part I. (2016). 9751, 1-587.
Available at: https://ink.library.smu.edu.sg/sis_research/10033
Additional URL
https://doi.org/10.1007/978-3-319-39396-4
