Publication Type
Blog Post
Year
1-2019
Abstract
TECHNOLOGY has turned the tables in favour of consumers, enabling them to find goods and services faster and access more choices. Companies now compete more intensely to capture consumers’ mindshare and scour for ways to keep their products relevant. But every coin has two sides. While technology has empowered consumers with choice, it has also offered companies a plethora of data to understand consumers better. This puts the odds in favour of companies that can leverage on data to gain consumer insights and meet their business objectives.
Disciplines
Numerical Analysis and Scientific Computing | Systems Architecture
Language
eng
Copyright Holder
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Format
application/PDF
Citation
POH, Johnson.
Driving and effective data-ready culture: How companies can take on a datadriven approach to 11 business. (2019).
Available at: https://ink.library.smu.edu.sg/mitb/4
Research Area
Data Science and Engineering
Additional URL
https://sis.smu.edu.sg/master-it-business/research-thought-leadership-articles/driving-effective-data-ready-culture