Publication Type
Blog Post
Year
4-2019
Abstract
What is big data? The intuitive meaning of the phrase ‘big data’ might be “data that is huge in quantity”. But is that interpretation enough? Data of this type has existed for as long as humans have made records of their work. Some of the earliest writings, such as cuneiform, contain vast amounts of data covering areas as diverse as law, mapping and mathematical equations.
Keywords
data, technologym business
Disciplines
Databases and Information Systems | Numerical Analysis and Scientific Computing
Version
Publisher’s Version
Language
eng
Copyright Holder
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Format
application/PDF
Citation
CHOKSHI, Seema.
Big data and the consumer. (2019).
Available at: https://ink.library.smu.edu.sg/mitb/12
Research Area
Data Science and Engineering
Additional URL
https://sis.smu.edu.sg/master-it-business/research-thought-leadership-articles/big-data-consumer-and-the-consumer
Included in
Databases and Information Systems Commons, Numerical Analysis and Scientific Computing Commons