Publication Type
Journal Article
Version
publishedVersion
Publication Date
3-2025
Abstract
Nirmalya Kumar explains why Amazon and Walmart will continue to coexist, with Amazon dominating online retail and Walmart shifting to an omnichannel strategy.
Discipline
Marketing
Research Areas
Marketing
Publication
Management and Business Review
Volume
5
Issue
2
First Page
19
Last Page
28
ISSN
2694-104X
Identifier
10.1177/2694104X251359810
Publisher
Institute for Knowledge and Technology Management
Citation
KUMAR, Nirmalya.
Amazon versus Walmart: Clash or strategic complementarity. (2025). Management and Business Review. 5, (2), 19-28.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7939
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1177/2694104X251359810