Publication Type
News Article
Version
publishedVersion
Publication Date
1-2025
Abstract
In a commentary, SMU Associate Professor of Marketing Hannah Chang and Joy Zhang, a student from United World College of South East Asia, explored the unique qualities that enable certain toy fads to transcend trends and become cultural icons. They also examined the rising popularity of Labubu, offering insights into whether it has the potential to achieve enduring icon status comparable to the likes of Hello Kitty.
Discipline
Marketing
Areas of Excellence
Digital transformation
Publication
Straits Times
First Page
A18
Last Page
A18
ISSN
1692-9344
Publisher
Singapore Press holdings
Citation
CHANG, Hannah H. and ZHANG, Joy.
Will Labubu be a keeper like Hello Kitty and Pokémon?. (2025). Straits Times. A18-A18.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7849
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.straitstimes.com/opinion/will-labubu-be-a-keeper-like-hello-kitty-and-pokemon