Publication Type

Journal Article

Version

publishedVersion

Publication Date

8-2024

Abstract

The emergence of generative AI technologies has led to an increasing number of people collaborating with AI to produce creative works. Across two experimental studies, in which we carefully designed and programmed state-of-the-art human–AI interfaces, we examine how the design of generative AI systems influences human creativity (poetry writing). First, we find that people were most creative when writing a poem on their own, compared to first receiving a poem generated by an AI system and using sophisticated tools to edit it (Study 1). Following this, we demonstrate that this creativity deficit dissipates when people co-create with—not edit—AI and establish creative self-efficacy as an important mechanism in this process (Study 2). Thus, our findings indicate that people must occupy the role of a co-creator, not an editor, to reap the benefits of generative AI in the production of creative works.

Keywords

Creativity, Co-creation, Artificial intelligence, Self-efficacy

Discipline

Artificial Intelligence and Robotics | Creative Writing | Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources

Publication

Scientific Reports

Volume

14

Issue

1

First Page

1

Last Page

11

ISSN

2045-2322

Identifier

10.1038/s41598-024-69423-2

Publisher

Nature Research

Copyright Owner and License

Authors-NC-ND

Additional URL

https://doi.org/10.1038/s41598-024-69423-2

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