The future of fintech is regenerative: The secret to winning over Gen Z and millennials

Author

Simon J.D. SCHILLEBEECKX, Singapore Management UniversityFollow
Ryan MERRILL

Publication Type

Report

Publication Date

4-2024

Abstract

Fintechs are struggling to attract and retain Gen Z and Millennial customers. Research has shown that this demographic is demanding purpose and climate action. As a result, companies are responding by integrating nature-positive actions into fintech activities. Captivating Gen Z and Millennial customers attention with tangible impact, fosters long-term loyalty, retention and business growth.

Discipline

Strategic Management Policy

Research Areas

Strategy and Organisation

First Page

1

Last Page

25

Publisher

Handprint

Citation

SCHILLEBEECKX, Simon J.D. and MERRILL, Ryan. The future of fintech is regenerative: The secret to winning over Gen Z and millennials. (2024). 1-25.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7766

Additional URL

https://handprint.tech/wp-content/uploads/2024/04/Regenerative-Fintech-by-Handprint-Tech.pdf