Publication Type
Report
Version
publishedVersion
Publication Date
5-2024
Abstract
Fintechs are struggling to attract and retain Gen Z and Millennial customers. Research has shown that this demographic is demanding purpose and climate action. As a result, companies are responding by integrating nature-positive actions into fintech activities. Captivating Gen Z and Millennial customers attention with tangible impact, fosters long-term loyalty, retention and business growth.
Discipline
Strategic Management Policy
Research Areas
Strategy and Organisation
First Page
1
Last Page
25
Publisher
Handprint
Citation
SCHILLEBEECKX, Simon J.D. and MERRILL, Ryan.
The regenerative playbook: Fintech’s bold approach to sustainability. (2024). 1-25.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7760
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://handprint.tech/wp-content/uploads/2024/05/Regenerative-Fintech-Playbook-by-Handprint.pdf